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Market Intelligence & Strategy

Davenport University strives to understand the market better than any other institution of higher education. The department of Market Intelligence provides data to decision-makers throughout DU in several key areas: 

  • Peer Group Comparisons
  • Competitor Tuition Rates
  • Market Share & Competitor Enrollment
  • Comprehensive Market Review
  • Occupational Snapshots
  • Competitor Completion Trends
  • Primary Service Area demographics
  • Metropolitan and Micropolitan Statistical Area demographics
  • Prosperity Region Fast Facts
  • Psychographic Segmentation
  • Consumer Expenditure 

Employer Data

  • Top Employers by Region
  • Unemployment Rates

Environmental Scan

  • Environmental Scan
  • Continuous Environmental Scan


  • Interactive Student Maps
  • Map of Michigan Institutions

New Program Development

  • Michigan's Hot 50 Analysis
  • New Program Development – The First Stage... Market Review

Regional Program Data

  • Regional Program Analysis


Steven Stromp, Executive Director of Market Intelligence & Strategy



Heidi Karasiewicz, Market Intelligence & Strategy Coordinator